Today, more than half of smartphone users have a texting plan. And with the increase of smartphones and social media apps, small businesses can use these new technologies to market their businesses. These days, consumers are constantly connected through messaging platforms such as WhatsApp, Kik, SMS, and even Facebook Messenger. This presents small business owners with an opportunity to communicate directly with customers through text message marketing. Read on for more details…
What is Text Message Marketing?
Text marketing uses automated messages delivered by a service provider to drive customers to action. With text marketing, businesses can send messages to potential customers’ phones and direct them to visit their website or call their customer service team. This is mainly done through mobile marketing channels, and the most powerful of them all is SMS. A person’s phone is most likely on 24/7, which means that it’s almost like a billboard the business can slap with a message, and the recipient is almost guaranteed to see it. In addition to being one of the most cost-effective marketing channels, SMS is also the most widely used. You can send an SMS to any mobile phone user in the world, which means you have a large, available audience to send your message to.
How Text Message Marketing Works for SMBs
Particularly for businesses with seasonal sales or marketing campaigns that need to be deployed more frequently, SMS marketing is a great option. It’s an option that’s often underutilized, which means there are plenty of opportunities for businesses to take advantage of it. SMS marketing can be used for a variety of purposes. One way it can be used is to send automated, periodic messages to past customers. This is especially helpful for businesses with seasonal sales or marketing campaigns that need to be deployed more frequently.
Why Use Text Message Marketing?
With the popularity of smartphones and the elevated use of messaging apps, it’s clear that SMS is a great marketing channel. However, it’s not as widely used as other channels, like email, making it an especially powerful tool. Texts are a particularly useful strategy when it comes to customer service. Instead of having to deal with phone calls, you can send SMS messages to customers and let them know when they can expect to receive a response.
Does Everyone Actually Use Text Messages?
A recent survey of more than 2,000 Americans found that only 27% of respondents use text messaging. This is likely due to the fact that it’s not as widely used as other channels. This means there are plenty of opportunities for businesses to take advantage of it. SMS marketing can be used for a variety of purposes. One way it can be used is to send automated, periodic messages to past customers. This is especially helpful for businesses with seasonal sales or marketing campaigns that need to be deployed more frequently.
How to Set Up Text Message Marketing for Your Small Business
One of the best ways to set up text message marketing for your small business is to work with a third-party service that can help you. These services are becoming more and more popular, and you may find one that’s right for you. Here are some of the most popular text marketing services, along with a brief description of their features. Google Voice: Google Voice can be used to send SMS messages.
It’s a great option for businesses that want to send messages through a single number. SMS delivery rates: Sending 1,000 texts per month costs $5 per month, which is less than most other marketing channels, like email. Text blast templates: This feature allows businesses to create text message templates, which they can then use to send messages to past customers or send messages to customers on certain days of the week.
Conclusion
With the popularity of smartphones and the elevated use of messaging apps, it’s clear that SMS is a great marketing channel. However, it’s not as widely used as other channels, like email, making it an especially powerful tool. Texts are a particularly useful strategy when it comes to customer service. Instead of having to deal with phone calls, you can send SMS messages to customers and let them know when they can expect to receive a response. SMS marketing can be used for a variety of purposes. One way it can be used is to send automated, periodic messages to past customers. This is especially helpful for businesses with seasonal sales or marketing campaigns that need to be deployed more frequently.