Matcha Market Overview
According to the latest research report published by DataM Intelligence, the Global Matcha Market Share was valued at US$ 2,936 million in 2022 and is projected to reach US$ 6,385 million by 2030. The market is expected to exhibit a CAGR of 10.2% during the forecast period (2023-2030). The global matcha market is segmented on the basis of grade, application, and region.
Asia-Pacific is expected to contribute significantly to the market growth because of the significance and long-standing knowledge of the benefits of natural goods. Major players in the market include Aiyo Co. Ltd., The AOI Tea Company, Ippodo Tea Co., Ltd, Vivid Vitality Ltd., DoMatcha, Encha, TEAJA Organic, ITO EN, LTD., Midori Spring LTD, and Jade Monk LLC.
Matcha is a finely ground powdered green tea historically consumed throughout East Asia, mainly Japan. Matcha has grown in popularity across the globe owing to its distinct taste, health advantages, and adaptability in various culinary uses. It is well-known for its antioxidants, vitamins, minerals, amino acids, and potential health advantages. It is said to help with relaxation, metabolism, attention and concentration, and general well-being. Matcha as a healthy beverage alternative has gained popularity as customers value health and fitness.
Matcha Market Drivers
Growing Consumer Awareness Will Bolster The Matcha Market Growth
Growing consumer knowledge of goods with several health advantages, such as matcha tea, is a significant market growth factor. Matcha tea is abundant in antioxidants and vital vitamins, which help with weight loss. Macha tea also includes EGCg, another antioxidant that aids in cancer prevention. Macha tea contains L-theanine, which helps memory and attention.
Growing Import And Export of Matcha Tea is a Major Driver
Matcha exports and imports have increased in recent years because of its growing popularity. Matcha is unique among the many varieties of Japanese tea, and as a consequence, Japan’s green tea exports have increased significantly. The top matcha importers from Japan are China, Sri Lanka, India, and the United States. The increased demand for matcha powdered green tea in the United States drove Japan’s exports in 2021.
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Matcha Market Opportunities
The global matcha tea market is seeing a surge in product innovation and the introduction of novel blends and mixes, creating a profitable market growth potential. For example, Nestlé introduced KitKat Green Tea in 2019 and processed it using UTZ-certified cocoa beans. This was made with green tea imported from Japan and China. Tortina Triple Dark matcha green tea wafers with greater antioxidants were introduced by A. Loacker Spa/AG in 2019.
Covid-19 Impact On Matcha Market
The COVID-19 epidemic has had a direct and harmful influence on the global matcha industry. Lockdowns to halt and control the pandemic distribution systems. Disrupted distribution networks affect value-added activities by lowering the finished product’s marketability.
Tea cultivation and processing need less work than the matcha industry, which demands more effort. The announcement of rigorous containments, which coincided with the peak periods for harvesting delicate tea leaves, impeded the production of high-quality tea.
Impact of the Global Recession
Prices have risen drastically over the last two years due to high inflation rates in industrialized nations throughout the globe. It is expected that the collective purchasing power will significantly impact emerging countries and be detrimental in numerous ways, including decreased consumer purchase of matcha-based items.
Recent Industry Developments
- Kataoka & Co., Ltd. launched Matcha Direct in March 2023. The firm is well-known and respected in Japan for its matcha and other goods and continues to develop. Customers can get freshly ground matcha from a Kyoto tea factory through the e-commerce portal Matcha Direct.
- In January 2023, Tenzo, the leading manufacturer of organic ceremonial matcha, announced the release of Single Serve Matcha Packets, its newest offering. Matcha is easy to transport since each package includes ten individually wrapped sachets.
- MatchaKo debuted the first ready-to-drink premium matcha drink certified organic, Non-GMO Project Verified, and vegan in December 2022. According to MatchaKo, it is the only shelf-stable matcha drink certified organic. Non-GMO confirmed, and it is made with the highest-quality ingredients, including ceremonial-grade matcha obtained from Japan.
Matcha Market Segmentation Analysis
As per the research analysis, the global matcha market is segmented by grade into ceremonial, culinary into classic, premium, ingredient, café, and kitchen; and by application into regular tea, matcha beverages, food, personal care, and cosmetics.
The global matcha market has been segmented by grade into ceremonial, and culinary. According to the matcha market study report, the culinary segment maintained the greatest matcha market share in 2022. Because of its many uses and cheap cost, the industry is growing. The ceremonial grade, which is the most costly, is the best matcha. Because it is more delicate and nuanced than culinary-grade matcha, it is best consumed on its own rather than blended with lattes and other treats.
Culinary grade matcha is a lower grade of matcha than ceremonial grade matcha. It is often less costly and meant for use in recipes for lattes, smoothies, baked goods, and other foods. Matcha used in cooking usually has a simpler taste that matches other ingredients. Food is further divided into the categories of premium, café, ingredient, kitchen, and classic.
Matcha Market Geographical Share
The global matcha market is segmented into North America, Europe, South America, Asia Pacific, and Middle East & Africa.
Asia-Pacific Matcha Market
Asia-Pacific matcha market had the greatest market share of 58.4% in 2022. Because of the significance and long-standing knowledge of the benefits of natural goods, India is one of the top markets for matcha in the Asia-Pacific region. Indian restaurants are convinced that cutting-edge matcha dishes are used to produce Indian food. Cakes, éclairs, mille-feuilles, milkshakes, and other pleasures are among them.
Matcha Companies and Competitive Landscape
The major companies contributing to the global matcha market growth include Aiyo Co. Ltd., The AOI Tea Company, Ippodo Tea Co., Ltd, Vivid Vitality Ltd., DoMatcha, Encha, TEAJA Organic, ITO EN, LTD., Midori Spring LTD, and Jade Monk LLC.
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