Your store’s front is how people see it. It’s the first thing people see when they walk by your business. It’s like a first impression. Since they bring people into or past your store, you should do everything possible to ensure they stand out and get attention.
So, what are the best ways to ensure that the glass shopfronts in London are the best and help your business? We know a nice-looking storefront can bring in more customers than a run-down and messy one. It is very important to keep the front of your store clean, neat, and in order. If you are willing to work, keep reading to find out how to make your simple glass and aluminium shopfronts in London into something your customers can’t resist!
Tips to make your glass shopfronts in London standout
Simple brand story
A flawless glass and aluminium frame encircling a beautiful story is a surefire way to capture and hold people’s attention. Stories are more likely to stick in your mind than simple advertising. Make displays that do more than show products and sales by adding a theme or a story that makes people want to come in and discover more.
Only use ideas that are general or overused for your storefronts. You will stand out if you choose different and outside-the-box ideas. You also keep from turning away potential customers who think they don’t fit into your target market.
Create your unique store story around your brand to make it more relatable to the products you wish to sell at your shop.
Have a main idea
Another thing to remember is to make sure your window has an excellent focal point. This is easy to do if the front of your store is just glass, so put something eye-catching there. “What do I want people to notice first?” ask yourself. Then, to catch people’s attention, create your display around that one thing.
Eye-Level
One of the best-known retail secrets for positioning products in front of stores and advertising them is this. Check out the outside of your store and ensure that the thing that draws people in is at this level. Once you know this, you can put more minor things in front and more essential items in the back. You can also use different levels to keep things interesting. Marketing experts say that eye-level displays boost your sales.
Good lighting
If you worked hard on your display, ensure people walking by can see it. It sounds like a stupid idea. But sometimes, more than the lighting in your store might be needed to do the job right, and you might need to buy more shopfront lighting.
The best way to do this is to stand outside your store and look at it as a passerby would. Can you see what they are? Do your products get lost when it gets dark or when the leading mall lights go out for the night?
Good lighting shows off your best products and gets people interested in what you offer. It’s also a good deal. Make sure light bulbs are always clean, and broken ones are replaced.
Declutter
The designs and ideas you use on the front of your store should be clean and easy to understand. Refrain from crowding the space with too many products or props that take attention away from your product. The most essential thing is to keep things simple. Think of your display as the glass of your windows: simple, elegant, and valuable.
One of the worst things you can do is put too much stuff in front of your store. If you lose what you want people to see, they will forget about it and move on. If you put too much in one window, you risk making it look messy and overwhelming customers.
Balance is the key
Along with too much stuff, a busy storefront will lose balance, so avoid clashing colours and items set up unevenly. Remember that less is more, and you’ll find your balance.
Stay open to changes
Even if you’re happy with your glass display window for the rest of your life, it’s still important to keep the things in it current. This is a lot of work. But you want to experience Valentine’s Day sales and promotions because your Christmas decorations are still up.
People will stay interested until they are ready to come in if you change things at least once a month. You can also plan out your ideas. Have four to six months’ worth of storefront ideas ready, so you don’t have to rush to set things up.
Always stay open to changes, especially for special occasions, days, and festivals, as this draws more customer attention.
End notes
People walking by will see your storefront first, so you want to give them a reason to stop, look, and come in to see what you offer. Barking Shutters knows how vital a toughened glass shopfronts is for a business. That’s why we offer tough, structural glass and other double-glazed units to help you show off your products to the world. Talk to one of our team members today to find out what we can do to help you get the most out of your storefront.