Transcreation is a tough and challenging process. People often misunderstand the term with the translation process. When you have to work on transcreation, it is important that you first understand the whole process and how it works. This is also significant to understand how transcreation is different from translation. Translation might work with the literal translation but in the transcreation, the message and original intent are more important to convey than to focus on words. Moreover, cultural appropriateness is the most important factor to consider for the transcreation process, the owners need to be assured that their ads and marketing content are culturally coherent to the intended audience. Minor negligence can ruin the whole effort.
Hence, it is extremely crucial to get the people onboard who are native speakers and understand the culture as their own. Transcreation services are a combination of translation, copywriting, and the touch of creativity. These deal with taking a piece of writing and converting it into a target language containing the original message and considering the cultural references of the target market.
Here are a few reasons that put great emphasis on using transcreation services.
Establishes a Connection with the Audiences
Transcreation convinces the potential users from the target audience about the efforts that you have done for your consumers in a new market. They get to connect well and the marketing message also allows the target audience to engage well. Likewise, when the advertising agencies and the people do not focus on tailoring and altering the content as per the culture and likenesses of their target audience they make them move away from their businesses. Consumers are likely to never make purchases from businesses that do not bother to modify the content and make it culturally appropriate. On the other hand, the transcreation of the content allows you to strike the right chord with your potential consumers. It increases the purchase rates and brings more acceptance.
Defines the Brand
Working on transcreation for selected audiences and markets also allows you to define yourself as a brand. It also includes the strategies and techniques that you are going to use to achieve the organization’s goals. There is more recognition and identification as a business. Your presence is felt by the audiences and they also spread the word among their circle when they admire the efforts that you do for your potential customers. Therefore, the effective transcreation process also helps you to create yourself as a credible and authentic brand and company. People can rely on you and can buy without any doubts of getting fooled.
Knowledge of Cultural Factors
Cultural factors are extremely crucial to consider for the transcreation process. Hence, when companies indulge in transcreation they get to know the culture of the targeted audiences. This allows them to study their culture closely and make the implementation in their businesses accordingly. Going through the minute details allows you to consider the cultural issues. Ignoring the cultural factors can infuriate the targeted audiences and close a gateway of opportunities for you. In India, for instance, they don’t eat Goat meat as Goat is a sacred figure for them. International food chains including Mcdonalds’ and KFC, if start marketing burgers with beef and goat meat they might get stoned there. Likewise, people don’t eat pork in the Middle East and a few Asian countries and the food chains launching their campaigns with this can get banned ruining their whole efforts.
Therefore, it is important that the native speakers and locals are on board for the consultations and also companies should consider people who are aware of the cultural facts of the target audience even for the localization services too.
Better Impact
Transcreation is usually more successful when you are using more graphics and less creative textual content. This calls for precise and accurate textual sources. This may include legal documentation, product content, etc. When you look for the transcreation of slogans, flexes, web banners, email campaigns, and sources that ask for a big impact, transcreation is your best bet. The landing pages and even graphics that you intend to use on the social media handles can usually be created using transcreation. The nice and engaging feel of the website and the interface can trigger a good and emotional feeling while visiting the website or signing up for the website and purchasing the product. The experts also use DTP services for this type of content. In DTP or desktop publishing, the design, layout, and formatting of the graphics and banners are done to make them ready for printing or electronic use.
More Revenue Generation
A businessman can not deny the significance of making the maximum money and generating endless revenue. All of us go through the hassle of translation, transcreation, and globalization for this very ultimate purpose. The effective transcreation process when engages the targeted audiences, also compels the people to make purchases increasing sales. It is beneficial for businesses and companies and they tend to get more profit and generate more revenue. However, the efforts should be effective and the process should consider all the important aspects.
Conclusion
Transcreation and translation are different from each other on many levels. It is important that people involved in the process of transcreation understand the process and hire the services of the people accordingly. The company should hire professionals for transcreation for a big impact, considering cultural factors, to increase acceptance, and for better revenue generation.