Choosing a digital marketing agency to develop and implement an eCommerce search engine optimization (SEO) campaign for the long-term growth of your online store is harrowing enough.
There are thousands of specialists and agencies out there, and hiring any of them will likely cost thousands of dollars.
Moreover, they all promise to do the same basic thing: to perform keyword research, improve technical SEO with external and internal link building, write high-quality blog posts and product page copy, eliminate technical errors, and so on and so forth.
One of the biggest differentiating factors you can take advantage of – where you can find it – is an eCommerce SEO case study.
Here’s what you can learn from them and why it matters.
If Impressions and Clicks Actually Increased
Any SEO agency worth its salt will monitor its clients’ GSC accounts like a hawk. In Google Search Console, you can clearly see which search queries are resulting in impressions and clicks.
If the eCommerce SEO case study divulges that (and it should) you will be able to see if their efforts worked for their clients.
How Much of That Traffic Was Organic
It’s important to note that SEO strategies hinge on increases in organic traffic, specifically, so the case study should make it quite clear whether or not those increases came from organic traffic streams.
But that’s just the tip of the iceberg. Impressions and clicks don’t pay the bills, so what else should you look for?
What Effects Organic Traffic Increases Had on Page Value, Conversions, or Sales
Google Search Console is only one important tool that an SEO project manager should monitor. Arguably, another more important one would be Google Analytics.
GA will show organic traffic increases, by page, and whether that growth in traffic corresponded to an increase in revenue.
The thing is, sometimes it’s actually easy to boost organic traffic, but unqualified leads will bounce or look around a site without making a purchase.
Ideally, that case study should divulge the positive changes in page value, conversions, and sales in the months and years after the strategy was implemented.
That way, you can see if those eCommerce SEO services will pay for themselves in dollar bills and not just in impressions and clicks.
What Challenges the Client and Agency Faced
Let’s be honest, no two industries are alike, nor are the unique situations faced by any given client.
Some industries are more competitive than others, some industries are suffused by queries and search terms that are not transactional or commercial in nature, and some industries are very esoteric.
Coming up with viable target keywords and developing cogent SEO strategies is not always a cakewalk. In fact, it typically isn’t.
An eCommerce SEO case study should detail those challenges and explain carefully how the agency and client met them, together, head-on.
One more thing the case study should also show is how the client and agency interact and what the level of customer engagement and care was.
Always err on the side of caution and choose to work with an agency that has positive customer testimonials and who has a proven track record of exceptional customer service.
What to Learn More? Consult an eCommerce SEO Case Study Yourself
Getting to the top of the search results is no easy feat. An eCommerce SEO agency can help you get there, and an eCommerce SEO case study may be able to help you choose one.
You just need to make sure to consult them where they’re published before you sign up with an SEO agency.
Higher rankings and improved conversion value are within reach. Be wise and read up!