The permalink is the URL that you see on the internet. It is the link that is given for any posts, pages as well as other pieces of content. It is called permalink because it is the permanent link of your site or page that is why it is called permalink.
The simple permalink makes the URL easy to understand and share. Permalink is very important part of our site, that is why it is very important to have knowledge on it. Permalink in SEO plays an important role, that is why it should be kept friendly. So, today in this article we will have a closer look at the basics of Permalink.
The Permalink Should be created SEO-Friendly
Permalinks are the important part for both your search engine as well as visitors. The type of permalink affects the two parties and value your site.
The permalink includes various information such as date, product, category, application page and so on. The well structured permalink helps the users to understand the concept of the web page. Furthermore , if you add keywords on it , there is a high chances of getting it rank on Google.
Many SEO agencies like Boise SEO focus on creating SEO-friendly URLs only.
What is SEO-Friendly URLs ?
Before we go deep into the permalink , it is important to define what is SEO friendly URL
The SEO Friendly URL contains the keywords that explains the article and they are easy to read by both humans as well as the search engines. They also improves the chances to rank higher in the search engines,
Example of SEO friendly URL :
https://www.wpbeginner.com/what-is-wordpress?/
Example of NON-SEO Friendly URL is
https://www.wpbeginner.com/?p=10467
You can easily verify your permalink settings in your WordPress admin area
Points to keep in mind for your Permalinks
You just make sure that whatever you pick a permalink structure , it should fit your goals. If you have a new site, it make sense to add the publication date of the article to the URL. Howeverm if you are planning to write something that has to be stand with the test of time and its not recommended to use a date in the URL and this could make the content look old.
Yoast SEO and Permalinks
Yoast SEO is the must have tool that makes SEO available to the everyone. It’s and easy to use tool which helps you to make the perfect website. For example , if you install WordPress and don’t change the default settings , Yoast SEO will urge you to change the permalink settings. It has several other options which can help you to clean up those permalink.
If you are changing a permalink or deleting any page, WordPress prevent users from landing on a 404 error page. Yoast SEO has a brilliant redirect manager which helps you to redirect the pages. It will create a 301 redirect automatically if you will change the permalink of the page. Additionally , if you would like to create 301 redirect if you delete a page , you have to just enter the URL you want your visitors to go to and you are totally done.
Pick your permalink structure and don’t change the structure. Incorrectly redirecting old URLs to the new URLs might lead to the problems and could fall you from the rankings. So, think about your permalink structure before launching your site.
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