Released over 19 years ago, WordPress is undoubtedly one of the most popular and powerful content management systems (CMSs) available. In fact, approximately 43% of all known websites utilize WordPress as their CMS and the number keeps on increasing. So, it is obvious that more and more businesses are looking to use this industry-favorite CMS to bring in business benefits. But, with WordPress constantly evolving to better-fit business needs, how do you ensure that your company stays ahead of the curve? We, at CMARIX TechnoLabs, stay updated on the top WordPress trends that every WordPress development company must know about.
And, to help you reap its benefits and get started with WordPress without much hassle, we have curated the following article. Here, we will list the top 15 WordPress trends that are taking the industry by storm. Let’s get started.
Gutenberg Enhancements
If you’ve been in the design and dev industry for a long time, you are surely aware of the Gutenberg Project. If not, don’t worry, we are here to give you a run down about what the Gutenberg Project is all about. Well, the term refers to the following of a four-phase roadmap that helps web developers and designers reimagine web content creation. The ultimate goal is to provide users with out-of-the-box tools that are easily accessible and can be used by beginners to fulfill their web design and development needs.
Voice Search Integrations
With voice assistants like Amazon Alexa, Google Assistant, and Apple Siri, more and more users have adopted voice search over the years. The added convenience and accessibility to search the web to get the best possible result without having to go through multiple websites is undeniably the reason for its popularity. Choose top WordPress development company that can help you integrate voice search to help them stay ahead of the competition.
Headless WordPress
Before we discuss the benefits of headless WordPress and why you must implement it, let us understand what headless WordPress is all about. The term refers to the separation of a website’s back-end and front-end to help designers and developers adopt a more agile approach to web design and development. Although WordPress does provide designers and developers with a lot of flexibility in back-end development, developers often face some complications and restrictions in the front-end part.
This is why more and more designers and developers are adopting headless WordPress which also allows them to enable proper display of content across multiple user devices.
Bold Typography
Previously, designers and developers included as much web content as possible on web pages which created a lot of clutter. So, more and more designers and developers started adopting minimalistic designs and themes. However, your website must include big, bold typography that draws user attention to important content. Some sections where big, bold typography can help include CTAs and headlines.
Expansion Of WooCommerce
WooCommerce is one of the best features of WordPress and helps businesses run their online stores without much hassle. Moreover, with effective customer support and the numerous tools available, WooCommerce is widely used by the majority of stores available in the market. In 2020, according to a report released by WordPress, the company witnessed USD 20 billion in sales, which was nearly 2x than that of the previous year.
To leverage this boost in eCommerce and bring in more sales revenue, WooCommerce is sure to adopt more SEO functionalities offered by WordPress and help implement other business functions.
Automatic And Regular Updates
WordPress’ auto-upgrade features allow designers and developers to stay up-to-date on industry standards and leverage the best possible features while eliminating the need for manual effort. These WordPress updates include core platform updates, plugin updates, theme updates, and much more, and will help developers seamlessly run your website at all times.
Drag-And-Drop Page Builders
Although nothing can come quite close to a professionally developed and customized website, WordPress allows users to build economical and custom-made websites with their drag-and-drop page builders. These are perfect for beginner website developers or for those with no technical experience, but it might be a bit difficult for them to figure out the tools and plug-ins they must use. This is why we recommend getting in touch with a professional WordPress development company to save time, money, and effort in the long run while taking your business to the next level of success.
Mobile-First
With more and more people using their smartphones to surf the internet, businesses must adapt to cater to evolving user needs. This is why website developers must focus on site responsiveness and ensure that your site works equally well on devices with different screen resolutions. We recommend building mobile designs first and then converting them into responsive ones to ensure they’re displayed properly on tablets, desktops, and other screen resolutions.
Chatbots
According to research conducted in 2022, approximately 8 out of 10 users had at least one conversation with a chatbot, which clearly shows the increase in the popularity of chatbots. Generally, these chatbots help solve user queries and answer commonly asked questions without the need for manual intervention. Integrating Chatbot to your website allows the customer support team to have peace while chatbot addresses the basic concerns of the customer so that support team can focus on other major and crucial concerns of customers.
But, if you are doubtful and looking for help to ensure you can easily add a chatbot to your WordPress website, we recommend getting in touch with a WordPress development company.
Better Performance And Accessibility
Website performance and user accessibility have been a major focus of designers and developers to ensure better end-user journeys and higher customer satisfaction. Moreover, the WordPress team strives to improve website functionality with the introduction of plugins, themes, and other advanced functionalities. With competition on the rise in every industry, your WordPress development company must focus on creating websites with better designs that help boost website performance and add to its accessibility.
Dark Mode
Due to the appeal and popularity of the dark mode, more and more businesses are looking to modify their website design to ensure it is in line with the principles of dark mode. We recommend adding a dark mode to your website to tap into a new audience and put forward a better brand identity. But, won’t it take too much time and effort to revamp your website and convert it into dark mode? With WordPress’ dark mode plugin, you can easily add a dark theme without the need to add additional code.
Minimalist Design Themes
With decreasing user attention span, it is important to convey the necessary content in the simplest way possible. Avoid overloading users with information and multiple advanced functionalities that do not add to the ultimate end-user experience. Your WordPress development company must choose color palettes, fonts, and basic shapes to ensure a minimal design that makes the content better stand out. They must also know how to properly utilize the website white space to draw user attention to important elements.
Illustrations
Nowadays, more and more businesses are using illustrations on their websites to better communicate information. For example, a lot of businesses use illustrations to create user guides or navigational resources. These are not only creative but also add to your brand identity and increase business awareness.
AR & VR
One of the most advanced technologies that are popular in the current technical sphere, AR & VR can be leveraged for better user satisfaction. For example, a 360-degree image is undoubtedly better than a simple photograph and allows users to view your product from different angles. It easily helps replicate real-life experiences and ensures more immersive experiences that help better the end-user journey. With WordPress’s plugin like Virtual Reality 360 Panorama, you can easily create virtual experiences that bring users closer to your brand.
Video Content
Another popular WordPress trend that will surely keep on gaining popularity as of now is the trend of adding video content to your website. After all, video content is a great way to communicate information effectively while engaging users as much as possible. Your WordPress development company must be aware of the different plugins and tools available to help introduce video content to your website.
Conclusion
The web design and development industry is very dynamic and you can expect to witness a lot of changes regularly. Hence, it is important that your web design and development team stays on top of these trends and updates your website to keep your brand fresh and relevant.
Worried that you will not be able to stay updated with these trends and are looking for professional help? Well, worry not! We, at CMARIX TechnoLabs, are dedicated to offering customers the best possible services and staying on top of all industry trends to help you leverage advanced technologies for better business benefits. So, what are you waiting for? Get in touch with our expert team to schedule a session to learn more about our custom WordPress development services and the benefits they can bring to your business!