Video marketing is quickly becoming one of the best ways to connect with your audience and build trust. With video, you can tell your story in an honest way that images simply can’t capture. You can also add suspense and emotion with sound, create compelling call-to-actions or alter your tone within seconds to match the mood of your message. Video marketing is all about adaptability, versatility, and being flexible. So which VOD platform will be king by 2023? Let’s take a look at the top video creation platforms out there right now and how they might change in the coming years.
BrightTree Video Creator
With more than 10 million users, BrightTree Video Creator is a video marketing platform that allows you to publish, monitor, and track your content. BrightTree also offers analytics, a cloud storage system, and tools for tracking and measuring performance. BrightTree has an in-house video production studio where you can create your videos. You can select from tons of templates or create something custom. You can also add music and sound effects. You can deliver your videos directly to BrightTree’s audience, or you can share them with social media platforms. You can also promote your videos on BrightTree’s branded domain, such as brighttree.com/brand-name.
BrightRoll
If you want to boost video delivery to over 10 million subscribers, then you should sign up for BrightRoll’s service. BrightRoll’s content delivery network (CDN) enables you to send your videos to over 40 countries. And with advanced video optimization, you can make sure your videos are delivered to the specific devices that your audience is using. You can use BrightRoll’s video editor to create beautiful, high-quality videos that can be embedded on your website or delivered via a third-party platform, like YouTube. You can also use BrightRoll’s analytics to track how your videos are performing and adjust as needed.
Screenfly
Screenfly’s video marketing platform is a SaaS service that allows you to create, distribute, and measure your video content. This platform is particularly effective if you want to host and share your videos on a mobile device. With Screenfly, you can import photos and videos and create engaging, professionally edited videos. You can then share your videos via email, and social media channels, or embed them on your website. Screenfly’s video analytics lets you see how your videos are performing, and you can set up campaign templates to boost your content’s success. You can also use targeting tools to ensure your videos reach the right audience.
Vitrue
Vitrue is a video marketing and marketing automation platform that allows you to create and distribute video content. This content can be of all types, including webinars, product launches, and sales presentations. Vitrue’s video marketing tools guide you through the content creation process, and its marketing automation tools help you optimize and track your content’s performance. Vitrue’s video analytics let you see how your videos are performing, and you can use targeting tools to ensure your videos reach the right audience. You can use Vitrue’s video editor to create engaging videos. You can add graphics and sound effects to create more sophisticated content.
SumoMe
If you want to boost your video conversion rates and grow your email list, then you need to start with SumoMe’s toolset. With this video marketing platform, you can create and distribute videos on social media channels or embed them on your website. Videos on SumoMe can also be optimized for display on mobile devices. You can create videos using the platform’s drag-and-drop editor or use the SumoMe Media Library to find pre-made templates. You can track and analyze your videos using SumoMe’s reporting tools. You can also use the platform’s dynamic advertising system to run targeted campaigns.
Viddy
Viddy’s video creation platform lets you create and distribute video content. This content can include product launches, customer testimonials, and explainer videos. Viddy’s video editor offers a simple interface that makes it easy to create videos. With a few clicks and a little creativity, you can create videos that are engaging and shareable. You can use Viddy’s analytics tools to see how your videos are performing and track the success of your campaigns. You can also set up automated campaigns that target your video content based on engagement metrics. Viddy provides an advertising platform that lets you monetize your videos with banner ads or product sponsors.
YouTube and Others
As you can see, there are many different video platforms to choose from. If you want to create and distribute high-quality video content, then you should look into a few of these options. In addition, there are many other video-sharing platforms out there (e.g. LiveLeak, Vimeo, Newzbin, etc.) that you can use to share your videos. However, these platforms tend to be less used compared to the ones mentioned above. You can also consider using a video creation platform that is integrated with other social media channels, like Viddy, so that you can also share videos on Facebook, Twitter, and LinkedIn.