We’ve noticed a trend where more and more of our clients are embracing the Shopify platform. Despite our first assumption that this was perhaps a coincidence, the evidence appears to indicate otherwise. The popularity of the Shopify platform has been growing over time.
Shopify SEO is a collection of SEO modifications specific to the Shopify platform. While Shopify businesses include a blog and the option to redirect, these features can potentially lead to SEO problems like duplicate content.
The following are a few of the most popular Shopify SEO suggestions:
● Take duplicate URLs out of the internal linking structure
● Delete any extra paginated URLs
● Create blog posts with informative keywords in mind
● Add structured data for “Product,” “Article,” and “BreadcrumbList.”
● Choose a management strategy for product variation pages
● Utilize crush. pics to reduce picture size
● Delete any unused Shopify applications
This precise write-up will explain to you how you should respond to each of these suggestions:
Duplicate Content
Duplicate content is, by far, Shopify search engine optimization’s biggest priority problem when it comes to SEO. When two different URLs have the same or similar content, this is known as duplicate content. Search engines may have trouble figuring out which of the two pages should be the canonical version as a result, which causes problems. Additionally, link signals are frequently divided throughout the pages.
Shopify has a history of producing duplicate content in a variety of ways, including:
● Redundant product pages
● Pagination duplicates collections pages
Pages for Product Variants
Although technically a continuation of the previous discussion of Shopify’s duplicate content, we felt that this needed its own section because it isn’t always an SEO concern. It’s not unusual to find Shopify businesses where the same product has many slightly different product URLs established for it. As the main product is frequently the same but just a minor attribute (for example, color) changes, this might lead to concerns with duplicate content. This results in a new instance of duplicate content if left unchecked. Variable URLs need not be a problem for SEO, either. In reality, these URLs might be advantageous for some websites as they let you have indexable pages that can be optimized for extremely precise terms.
Updating Product Pages with Material
If you choose to index each product separately, you should preferably contribute original content to each page. Your Shopify items might not have any original on-page content attached to them at first. To ensure the Best SEO for Shopify, this is a typical problem because many times, the same descriptions are used for various goods, or there are no descriptions at all. Your items will have the best chance of ranking in the SERPs if you include product descriptions that follow on-page best practices.
Final Words
Understanding the SEO ramifications of the Shopify platform will become more crucial as usage of the platform rises. Hopefully, this post has given you more information that will help your Shopify store perform better in search results. To implement the best SEO for Shopify websites, you must optimize the content that will result in better brand terminology utilization on relevant pages.