IMARC Group, a leading market research company, has recently releases report titled “Global Print Advertising Market Report & Forecast 2023-2028”, The study provides a detailed analysis of the industry, including the global print advertising market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the print advertising market?
| Report Attributes | Details |
| Market Size in 2022 | US$ 33.4 Billion |
| Market Forecast in 2028 | US$ 28.1 Billion |
| Base Year of the Analysis | 2022 |
| Forecast Period | 2023-2028 |
What is Print Advertising?
Print advertising is one of the oldest and widespread means of media that usually consists of newspapers and consumer magazines. It offers numerous benefits such as enhanced versatility, better creativity, improved consumer engagement, and can be accessed easily by everyone irrespective of age and class.
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Print Advertising Market Trends:
The growing subscription of newspapers and magazines, particularly among the elderly generation who are habitual of reading, is currently driving the market for print advertising. Moreover, several advertising houses are adopting print media as printed ads are less intrusive and at the same time offer wide exposure as the reader can see the advertisement depending upon his leisure without any time limit or interruptions. In line with this, print advertising increases the attention of consumers towards numerous events, products, or brand and is much cheaper than other forms of advertising. Additionally, various advertisers are focused on developing new marketing strategies, including the utilization of local, regional, or national newspapers, magazine titles, etc., to expand their consumer base.
Print Advertising Market 2023-2028 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the print advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Key Market Segmentation:
The report has segmented the global print advertising market on the basis of type, end use industry and region.
Breakup by Type:
- Newspaper Advertising
- Magazine Advertising
Breakup by End-Use Industry:
- Retail
- Electronics and Telecommunications
- Insurance and Finance
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
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