Hashtags can be a powerful tool in your LinkedIn marketing arsenal. They help you target new audiences, and they can also enhance the visibility of your posts.
It doesn’t matter how unique your business is – there’s probably another company that does exactly what you do. This is why it’s important to set yourself apart with a compelling brand message and a memorable aesthetic.
1. Create a Company Page
With 570 million members, LinkedIn is the biggest social network for professionals. It’s where job seekers go to find their next role, where writers look up companies they’re writing about and, of course, where businesses go to attract potential customers and employees.
To make the most out of LinkedIn, you need to create a well-designed and optimized company page. Your company page is a key component of your brand’s presence on LinkedIn and a powerful tool for increasing visibility, building credibility and driving sales.
One of the first things you need to do is create a stunning and engaging cover image that’s a good representation of your brand. Then, you need to write a compelling company description that speaks directly to your target audience. Be sure to include keywords that your audience is searching for and any other relevant information about your business.
You should also include a call to action button on your page that encourages people to follow your company. This will enable them to get updates from you and can even lead to increased engagement and sales.
2. Promote Your Company Page
Once you have your profile and company page set up, it’s time to start promoting your brand. LinkedIn has some built-in tools to help you do this. First, you should add your company’s logo and tagline. This will help new followers recognize your brand. Next, you should share a mix of promotional and helpful content. You should follow the 4-1-1 rule (originally created for Twitter): for every one promotional update, you should share one relevant post from a thought leader in your industry and four pieces of helpful content written by others.
It’s also important to make sure that your posts are interesting and engaging. LinkedIn has a built-in analytics tool that shows you how your updates are performing. You should use this to find out what types of content your audience is responding to and then create more of that type of content.
Finally, be sure to encourage your employees to follow your company page and share your posts. This will increase the chance that other people will view your page, and potentially become a lead or customer.
3. Track Inbound and Outbound Leads
Using LinkedIn in a B2B approach to generate and nurture sales leads is a highly effective way to boost business. However, this can be time-consuming and manual. This is where automated LinkedIn prospecting comes in, like Dux-Soup LinkedIn Automation.
Posting engaging content on your Company Page can help attract and engage a wider audience, but it’s also important to share external links too. Ensure that all of your posts are relevant and informative to increase engagement. Add a descriptive caption, appropriate emojis and bullet points to your updates for maximum impact.
LinkedIn also provides a number of lead-generation ads that can be used to target a specific audience. Dynamic ads appear alongside a user’s news feed, encouraging them to follow your business page, download marketing collateral or sign up for your newsletter. Other lead-generation ads include conversation and message ads that use a chatbot to deliver a personalized, relevant message. You can track engagement and conversions on LinkedIn with the platform’s built-in analytics tools. You can also measure web traffic to see how many people are being redirected from the LinkedIn website to your site.
4. Engage with Your Audience
One of the oldest pieces of marketing advice is to “be where your audience is.” LinkedIn is one of the first places your target audience will see your brand, so it’s important that your Company Page provides them with everything they want to know about your company – from product information and team bios to company culture and office locations.
LinkedIn users are interested in content that educates and helps them stay up-to-date on industry trends. This means that posts such as how-to articles, industry news updates, and research studies are great ways to engage with your audience on LinkedIn.
Make sure your posts are interesting and informative by accompanying them with eye-catching images, relevant emojis, and concise copy. Also, remember that LinkedIn is a professional network, so it’s best to avoid posting anything too personal (i.e., selfies). Lastly, don’t forget to interact with your audience by liking, commenting on, and sharing other people’s content. This will help you build relationships with your audience and shows that there are actual humans behind your LinkedIn Company Page.
5. Use Hashtags
Hashtags are one of the best ways to get your content on LinkedIn’s search engine, where it can be seen by potential clients and leads. Using hashtags is simple – simply type # followed by a word or phrase and click on the ‘Add Hashtag’ button (on the bottom-left of the text window). Note that spaces, punctuation, or special symbols will not work – use only letters and numbers.
Choosing the right hashtags can make or break your LinkedIn marketing campaign. Stick to three or more per post and keep them relevant to your business and industry. Avoid overusing hashtags – this can flag your post as spam, reduce your reach and possibly even lead to having your account banned.
Use a mix of general and niche-specific hashtags to reach a wider audience. It’s a good idea to avoid extremely popular hashtags as they have too many competing posts and will be quickly buried under new content. Instead, opt for more specific, less-used hashtags that will remain at the top of the page longer.