For digital aficionados or anyone wishing to advance their profession by expanding their understanding of digital marketing, the Internet Marketing Training in Dubai from the London Institute of Internet Marketing and Research Studies is a distinctive credential.
Our programs focus on developing exceptional online and offline course modules as well as distinctive digital tactics. We distinguish ourselves in the rapidly expanding digital marketing sector by offering top-notch training.
With over 700 billion AED spent on internet advertising globally in 2016, the UAE alone spent over 75 billion AED on online marketing. One of the industries with the fastest growth rates worldwide is digital marketing, which is booming in the Middle East at a rate of over 30% annually.
According to a recent eMarketer report, there will soon be more than 3 billion internet users worldwide, accounting for 62.4% of the world’s population. Budgets for offline marketing have been drastically cut in recent years, and more money than ever is being put into internet marketing. Because of this, there is a rising need for qualified digital marketing specialists.
By mastering digital marketing in areas like SEO, SEM, social media advertising, and web analytics, we hope to help you realize your potential and become the best in your business.
In 2016, 47000 employments in the field of search engine optimization (SEO) were added, and because there are no formal programs for digital marketing education, there is a severe lack of talent in the market. As a result, a proficient digital marketer might make up to 25,000 AED every month. Our CDMM course is for everyone, whether you are a business owner, a sales and marketing professional, or a student seeking for a career path.
This course’s goal is to help you learn digital marketing training in SEO, SEM, social media, and web analytics so you may gain the most advantage possible.
Techniques for Training:
We offer two different ways for students to choose their courses so they can select the one they want.
Online Program
Our cutting-edge, adaptable online peer-to-peer interaction training will help you become a master in the game of maestros.
Offline Training
In the center of Dubai, on Sheikh Zayed Road, the famous Millennium Plaza Hotel hosts DMI’s offline digital marketing courses.
individual online training
We offer cutting-edge, adaptable online peer-to-peer interaction training that will enable you to excel in the game of maestros.
Corporate Group Training We offer cutting-edge adaptable online peer-to-peer interaction training that will enable you to excel at the game of maestros.
Details of the Course Who Should Attend?
marketing specialists
professionals in sales
Owners of businesses Entrepreneurs
Digital Marketing Experts
Students
- The Search Engine Optimization (SEO) training curriculum
On-Page Optimization: What is it?
Using Google Keyword Planner for keyword research.
How Should I Choose a Domain Name?
Page naming, folder naming, and URL structuring
Making an image’s name, title, and ALT tags
How do Meta Tags Work?
Description
Nation Robots Keywords Tags for Author Redirection
tags for headings “H1 to H6”
Content writing: What is it?
Writing SEO-friendly content that incorporates keywords
HTML sitemap construction for anchor text and link titles
Site Map Creation in XML
Sitemap for ROR text
Tools for tracking websites (such as Google Webmaster and Google Analytics tools)
Describe Alexa.
Integration of Alexa
OFF-PAGE OPTIMISATION: What is it?
How do backlinks work?
What Makes Backlinks Important?
How can I obtain backlinks?
Do-Follow and No-Follow Backlinks: What They Mean
What is Page Rank on Google?
How can page rank be improved?
Directory Submissions for Search Engines
Writing and submitting articles
Creating and submitting press releases
writing blog posts and comments
posting classified ads
Posting a business listing in a forum
Using social bookmarks
Using social networks
the RSS feed
Basic Search Engine Algorithms
What are the algorithms of search engines?
How Do Algorithms Operate?
What drives the demand for algorithm updates in search engines?
Penalties and Recovery from Search Engines.
Why Does a Website Get Punished by a Search Engine?
Advanced
How can your website be made Google Hummingbird-friendly?
What is the Panda algorithm from Google?
The Google Penguin Algorithm: What Is It?
Google EMD Update: What is it?
How can you protect your website from Google’s EMD Update, Panda, and Penguin updates?
How can you repair Panda, Penguin, and EMD damage to your website?
Study more:
- AdWords on Google
Create a Pay Per Click campaign in Google AdWords.
the creation of a new Google Account
Developing Google Search Engine Marketing Campaigns that are tailored to the needs of the client and include Location, Network, Devices, CPC, Bidding Option, Ad Extension – Location Extension, Phone Extension, and Site Links.
make an advertising group
Creating numerous ad groupings after researching the client’s sectors, products, and services.
Creating and modifying the Ad groups’ Maximum Bid.
Making ads
Every ad group needs many strong ads, and the ads need to be tuned for performance.
researching the market, figuring out what the customer wants, and coming up with clever keywords.
Developing negative keywords at the campaign level.
creating negative keywords at the ad group level.
Examine your search engine marketing efforts.
Analyzing your company’s objectives by putting Google Analytics in place to monitor user behavior
Analyzing Google Analytics data for Conversion Tracking, Campaign Tracking, Traffic Sources, and Goal Conversions will help you keep track of your Google AdWords PPC performance.
adjusting bids at the keyword and ad group levels in accordance with the effectiveness of the ads.
by examining and enhancing Quality Score Improvements, and lowering the monthly expenditure budget for active PPC advertisements.
recommending upgrades to focus page optimization for particular Ad groupings
deleting pointless keywords and irrelevant traffic to lower monthly spending
Bidding Evaluation
Increasing CTR, Average Position, and 3. Social Media Advertising
What is taught in the Facebook Marketing Course in Dubai?
What is an advertisement on Instagram?
The Facebook Algorithm in Action
Algorithms
Content Promotion
Leveraging Facebook Success Insights
Instagram Brand Pages
Best Practices for Content
Options for Facebook Targeting
Targeting Based on Interests
Personalized Targeting
Understanding Facebook Exchange or retargeting
Facebook Ad Framework
Setup for pixels Custom settings
creating a certain audience
selecting a specially developed audience
tracking conversions based on a given post
tracking conversions for the custom audience
utilizing a unique tracking technique
brand-awareness drive
campaign to reach
campaign following engagement
traffic promotion
campaign to install apps
campaign for video views
campaign for generating leads
For the best outcome, use conversion tracking intelligence campaigns.
The best Facebook Intelligence campaign strategy for conversion.
Smart marketing for lowest CPC technique and high outcome.
A campaign using branding strategy.
Course on LinkedIn Marketing
LinkedIn Optimization: How to effectively improve your profile on LinkedIn to obtain the most value from it.
Updates on LinkedIn’s Changes: Since its inception, LinkedIn has undergone significant changes to both its user interface and the services it provides. You will gain knowledge of these modifications as well as tips on how to successfully use each new feature.
Improving Your LinkedIn Presence: We’ll be providing extremely practical advice on how to use the site to network with the right people, expand your business chances, and properly advertise your services.
Important Etiquette: The platform has a list of things to do and, more crucially, things to avoid doing that are crucial to the success of your profile. In the course, these manners will be covered in depth.
growing Your Network: The course will provide guidance on how to begin growing your network, identify leads and business prospects, and connect with them to significantly increase your chances of success.
Enhance Company Page: The course will provide tips on how to keep your LinkedIn company page professional while effectively using posts to boost user interaction.
Using the LinkedIn Ads service to get visibility to a broader audience and produce sales/business leads is known as LinkedIn advertising.
Other capabilities: Making use of all the platform’s capabilities to effectively and efficiently increase your internet presence and advance your business.