Shapes and colors have become a double-edging sword when used by a creative digital illustrator. With engaging illustrations, it is now possible to build brand identity and influence consumers to perceive the brand in the right way.
Illustrations are killer weapons that evoke emotions in users and have the ability to create a connection between your brand and the audience. Whether the audience considers your products youthful, chic, or irrelevant will be wholly based on the impression made by the illustration design.
There are a number of illustration trends that are performing quite well for brands. But it doesn’t mean that all illustration trends are the best option for success. It is vital to keep an eye on the latest trends and learn where the world of digital solutions is heading. Furthermore, when an illustrator incorporates specific trends in your business designs, it can help lure and entertain the target audience.
Illustration design services have become common these days as every business is making the most out of popular design trends. But what actually are the inspiring ones? We’ll find it out in this article.
So, read more and learn the top illustration trends to watch for in 2023.
Most Popular Illustration Design Trends
Here are the top illustration trends which are doing a wonderful job of captivating the minds of the audience.
Dark Mode
If you’ve used an iPhone, you’re probably familiar with dark mode. This is an option that inverts the colors on your mobile screen so that the text is white while the background is black. This is easier and quite comfortable on the eyes, especially in dull situations, and helps amazingly well in prolonging battery life. But it’s also just simply cool to look at.
With more and more creative advancements, we’ve started to see dark mode designs popping up on every screen more and more. While there are still several issues to be ironed out, such as making sure all the text is still legible, we think the dark mode is a trend that is here to stay across app and web design.
Hand-Drawn Illustrations
With Artificial Intelligence and machine learning taking over, hand-drawn illustrations have become more and more popular and appreciated. Yes, they need more time and effort; however, they’re more unique and attractive. They bring brand value and help to build authenticity for the brand. Courtesy of the unique looks, it will be impossible to imitate. Designers can apply these trending styles in travel, lifestyle, and food restaurant apps in order to create a friendly environment with an innovative spark. When amalgamated with a one-of-a-kind approach, you can easily create stunning visuals that support the original design.
Still, if you are looking to work on a more reserved idea like a financial app, it’s great to pick some other style.
Nature-Inspired Arts
Global warming has come to light on the horizon, and people have become attracted to aesthetic and eco-friendly brands. If your business or brand cares heavily about the environment or manufactures organic products, then natural designs are the best option to go for its marketing. It helps you to convey the ecological message in an effective yet engaging manner.
The color palette is the same as the one we see every day: pastel blues, muted greens, brown tones, etc. They are accompanied by natural shapes such as leaves, sun, clouds, or other things. It comes as no surprise that such styles calm the minds of the customers, helping them to get freedom from the concrete jungle.
The modern nature-inspired illustration trend is used by many cosmetic, healthcare, pharmaceutical, and sports brands.
NFT Trends
NFT is another amazing illustration trend to look out for in 2023. The NFT trend is already a sensational trend that became quite popular in 2022, but it is worth noting that this trend is yet to fade away.
In 2023, more illustrators and designers will add NFT to their illustrations as this art always stands out in the design space when created in a proper way. If you’re still wondering what the illustration is all about, then you need to note that NFT is basically one of the greatest digital assets, and it is mostly used in the digital realm. This implies that you can purchase it, but not possible to touch it.
Another thing that is worth noting is that NFT art is a new way that is used to categorize digital art and provides the option for illustrators to be able to monetize their art. One of the interesting things is that this art enables designers to create compelling designs in quick time and reap the rewards immediately.
Wrapping Up
We hope that this article gives you a clearer picture of the most inspiring trends to watch for in 2023. Well, there are also many other trends that are also doing a great job, but the above-mentioned are the most robust designs that are enabling brands to communicate with their audience more creatively.
So, if you want to make one, then reach out to the most aesthetic illustration design services company and leverage the power of one of the most amazing digital solutions.