92% of consumers trust the opinion of an influencer more than a traditional commercial
With the rise of social networks, diverse content consumption on the internet, and e-commerce, many people have adapted to the digital revolution by creating additional sources of income alongside their professions or jobs. Since the communication between users has changed, the figure of influencers has increased their presence in virtual spaces such as Facebook , Instagram , Twitter , Twitch , YouTube , TikTok , among other widely used applications worldwide. More people decide to start creating content that allows them to position themselves as opinion leaders from their specialty, no matter what it is, or from one of their hobbies.
That is why Samy Alliance , the global ecosystem of Spanish digital agencies and solutions that has a presence in Colombia , provides some recommendations that could make it easier for people to start creating digital content on different platforms.
It is possible that people can occupy the status of influencer in social networks without leaving aside their jobs or professions.
According to the digital marketing agency , social networks are spaces where it is possible to monitor and access statistics of the content that is published on each platform . That is why it is important to define what you want to offer with the publications in an account and, once this is done, you need to start structuring more about this content.
The basis of the recommendations is that constant publications must be made in order to maintain validity on social networks . According to Samy Alliance, “if we do not publish, we do not exist”, so it is preferable to make a publication schedule and make one in an average period of 3 days or a week, although it is important that the stories, whether on Facebook , Instagram or TikTok , have more frequency.
In addition, the advertising company indicates that comments are a good way to interact directly with followers . Other recommendations include: liking other posts, following other users with similar interests, managing collaborations, maintaining authenticity of personality , and building brand value for followers.
(Photo: Pixabay)
In the event that the user has developed a personal brand and it is related to their profession or employment, Samy indicates that it is good to indicate in the profile what makes the content offered different from others. Sometimes sharing content that other people have produced but is interesting to the user can help generate engagement.
The strategy of starting content creation can even lead people to network online and find new and better job opportunities for the future, although it is not the only thing. Webinars , live events or broadcasts can be valuable opportunities to increase your professional network base .
To help maintain a serious and professional image , it is also advisable to prevent the social media account from which content is being created from touching on personal topics. With these ideas in mind, each person who pretends to be an influencer must understand that the competition is high, so the followers are not the essential, but the quality of the content that is offered.
influencer marketing
According to Mayra Alcántara, director of influencer marketing at the agency another, this strategy is a channel that mixes public relations and social networks with specialized metrics. In addition, she indicates that an influencer has an essential characteristic: being a leader or a guide , so he must be someone in whom the audience can trust.
Bad Bunny had a meeting with Ibai Llanos, the largest Spanish-speaking content creator and influencer in the world.