Personalization is a great way to help Fashion e-Commerce businesses grow, especially when the process of putting it into place is easy.
Personalization happens in every part of business, both online and offline. The term “meCommerce” came about because so many online stores use “big data” to make sure that each of their customers has a unique shopping experience.
In terms of product customization, Deloitte research found that at least one in three customers want to be able to change the way their products look. Some want custom pokemon hats, while some want embroidered t-shirts. This number is quickly growing as more Millennials become able to buy things.
Also, customers who customize their products or services give those companies a higher net rating (companies with 50% higher value), and over half (48%) would be willing to wait longer for a customized product.
- Gucci DYI
Customers are getting smarter every day, so they are choosing personalized products over mass-produced ones. In the past few years, companies like Gucci and Dior have made a lot of money by making products that are easy to customize. When a brand and its customers work together to make a unique product, this is called customization. Not only does it help increase sales, but it also brings the brand and its customers closer together.
- ABC Dior
My ABC Dior Personalization is a great way for Fashion e-Commerce owners to grow their businesses in a big way. In reality, many fashion businesses think that adding personalization to their website requires a lot of money and work.
Is there a way for fashion brands to take advantage of personalized products without losing their minds and money?
Stores have a great chance to make a lot of money with personalized products. Such as custom pokemon hats, hoodies, tee, etc. So let’s take a look at how to do that.
Make It As Easy As Possible To Customize Clothes
Fashion brands let customers customize their products in simple or complex ways by giving them a range of colors, styles, designs, and text to choose from. At first, this might seem like an easy job. But if the design and production process isn’t done well, it can be hard to put it into action and get the product out. Fashion eCommerce owners should take the following steps to improve their personalization or customization strategy:
- The front end of the store should be made so that it’s easy for customers to change the way different products look. You can personalize the products by using one of the most popular eCommerce platforms, like Shopify, or by using APIs to make the integration seamless.
- Customers should be able to see exactly how their customization will look in real life. This can be done by adding a preview tool to the custom product experience. The best way to do this is to use software that lets customers see live, interactive previews of the products while they enter their preferences.
- Find a way to make sure that each unique order is taken care of on time and correctly (imagine receiving a personalized item that has the wrong name on it). To put it simply, this means turning what customers want into real, customized products in an efficient way. You should choose product personalization software that includes end-to-end services so that you can connect your point-of-sale directly to the manufacturer and share real-time information. As a result, the cost of making things will go down, delivery times will go down, and the number of mistakes made by hand will go down.
- We’ve already talked about manufacturing, but there’s still one more thing to think about. Will this product come to life in-house or by a third party? It is important to have a clear plan so that there aren’t any delays or misunderstandings. Using product personalization tools that export production files automatically saves time and money. On both outsourced and in-house production because there is no need for manual interpretation.
Meeting Customer Needs In Real-Time
Supply and demand have always been important for any business that sells goods. Personalization makes it even more important to take care of them. How well you handle these things will determine how profitable your business is. Make a plan for how you will manage your inventory. This means deciding how many products you will mass-produce based on default specifications. And how many you will keep for customization.
Success Is In Your Hands
Businesses that sell clothes online must know how important it is to be able to customize. Customers decide not only how a product looks but also when and how they want to receive them. For brands to keep up with trends, it’s important to have a strong supply chain system and an online presence. You should also spend money on a tool or software that lets your customers design whatever they want. Make sure it helps your business and gives your customers the best ideas for products.
Now is a great time to get into the booming mass customization market.