According to IMARC Group’s latest report, titled “Europe Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the Europe beer market size reached US$ 146.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 167.7 Billion by 2028, exhibiting a growth rate (CAGR) of 2.4% during 2023-2028.
Beer is an alcoholic beverage made from fermented grains, typically barley, and flavoured with hops. It is known for its refreshing and bubbly nature. Its characteristics include various styles like lagers and ales, diverse flavours ranging from light to dark, and varying alcohol content. Features include carbonation, foam formation, and cultural significance in social gatherings.
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What are the growth prospects and trends in the industry?
One of the primary drivers influencing the growth of the Europe Beer Market is the mounting demand for innovative and unique beer options. European consumers have shown a growing interest in exploring different beer styles, favouring craft beers and artisanal brews that offer distinct flavours and brewing techniques. As a result, the market has witnessed a surge in craft breweries and microbreweries, contributing to a rich and dynamic beer culture in Europe. Advancements in brewing technology and distribution channels have further facilitated the availability of a wide array of beer choices, making the European beer market more vibrant and responsive to changing consumer trends.
Online platforms and e-commerce have played a pivotal role in connecting breweries directly with consumers and expanding their reach across European borders. The digital revolution has also left its mark on the beer industry in Europe, with breweries leveraging social media and digital marketing strategies to engage with consumers effectively. This digital transformation has not only boosted brand visibility but also enhanced the overall customer experience, thereby fostering the growth of the Europe Beer Market.
Moreover, the rising awareness among consumers about the quality and craftsmanship associated with craft beers is a significant factor driving market expansion. Craft breweries in Europe are often synonymous with using high-quality ingredients, traditional brewing methods, and a passion for creating exceptional beer, capturing the hearts of beer enthusiasts across the continent.
Key Market Segmentation:
The report has segmented the Europe beer market based on product type, packaging, production, alcohol content, flavor, distribution channel and country.
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Others
Breakup by Alcohol Content:
- High
- Low
- Alcohol-Free
Breakup by Flavor:
- Flavored
- Unflavored
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape With Key Players:
The competitive landscape of the Europe beer market has been studied in the report with the detailed profiles of the key players operating in the market.
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Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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