Do you want to play Wordle, the board game?

The New York Times, which wordle owns the famous online word puzzle, has collaborated with Hasbro to produce “Wordle: The Party Game.” According to a press release, “traditional Wordle gameplay now delivered in an entirely new manner” with the new board game.

According to Adam Biehl, SVP and General Manager of Hasbro Gaming, the company  inspired to contact the New York Times about creating a party game after seeing how popular Wordle had become online.

How popular Wordle had become online

Biehl told CNN Business in an exclusive interview that the popularity of sharing quiz answers on social media was what first piqued their attention. It was then that we realized its uniqueness.

According to Biehl, “Wordle: The Party Game” is one of Hasbro (HASquickest )’s launches due to the fact that it developed in under a year. The new game is consistent with the company’s other pop-culture offerings, such as “Bridgerton” and “Stranger Things”-themed Monopoly games. The Times has received a license fee from Hasbro (HAS) for the usage of Wordle.

The Hasbro game team tested a number of iterations

“We start with what we’ trying to accomplish,” Biehl said, adding, “we want to capture what got people very engaged in the game, so we strive to be faithful to the Wordle experience as much as possible.”

The group also sought to “meet the quality of what the Times recognized for,” Biehl added. Working together with them on wordle this has been a blast. The game will be released on October 1, and pre-orders will begin on phrazle Thursday. At a recommended retail price of $19.99, it may purchased via Hasbro’s online store, Target, Amazon, and Walmart.

Methods of Participation

Wordle’s core mechanic—providing players with six opportunities to identify a five-letter word using color clues—remains unchanged in “Wordle: The Party Game” (yellow if the letter is correct but in the wrong place and green if the letter is in the correct spot).

In the original game, competitors race to be the first to correctly identify the letters of a word given to them by the “Wordle Host.” Each player has a turn hosting, and if the proper word is not guessed after six attempts, the game terminates. The host will next put the appropriate colored tile over the relevant letter to signify the correct answer. Players have less time to make their predictions in the timed and rapid variants.

The word their opponent has chosen

We all know how popular game nights are and how much fun it is to get together with friends to play board games. As Biehl put it wordle, “they’re social events, so it’s a chance to share, connect, and build memories.

The scoring system mirrors that of the digital wordle version, which rewards players for correctly guessing the word in the fewest possible attempts. Wordle won by the player who accrues the fewest points throughout the course of the game; this is proportional to the number of attempts the player has expended.

The game is won by the player

The game has dry-erase boards and markers, wordle dividers to prevent cheating, and green and yellow tiles to use as tips. Moreover, the Times has provided an approved vocabulary list for your convenience.

Hasbro CEO Michael Biehl claimed the game’s demography “leans toward a somewhat older audience,” similar to that of Scrabble and Boggle. He also noted that although “those games played by a bit older wordle audience, young adults and adults,” they still want to make sure there’s a way in for the younger players since so many families prefer to bond via gaming.

Wordle has expanded

In October 2021, a software programmer named Josh Wardle from Brooklyn, who once worked at Reddit, posted the game online, and it rapidly became a craze. In January of 2022, the New York Times spent “low seven figures” to acquire Wordle, an online word game that would join the Times’ existing Crossword, Mini, and Spelling Bee offerings.

According to Jonathan Knight, the Times’ director of games, the decision to turn Wordle into a board game serves two purposes: it keeps the Times’ “current audience engaged with Wordle,” and it offers Wordle to whole new audiences. Having the opportunity to work together is something we are really excited about.

In an effort to diversify the newspaper’s income stream outside advertising, the purchase of Wordle has helped increase the number of digital subscribers. During the first quarter of this year, subscription income from digital items climbed by 26.3% year over year to $226.8 million, accounting for more than 40% of total sales.

May’s financial statement that “Wordle

Chief Executive Officer Meredith Kopit Levien remarked in May’s financial statement that “Wordle delivered an unprecedented tens of millions of new players to the Times, many of whom remained to play additional games,” leading to Games’ greatest quarter ever for net subscription gains. She went on to say that the firm increased its digital subscriber count to 9.1 million, up from 9.0 million at the end of the previous quarter.

Except for Wordle, the Times’ other games are behind a paywall after a certain number of free plays. Knight said that the company’s primary goal is on increasing Wordle’s visibility by integrating it into the Times’ primary news app and Crossword app.