According to the latest report by IMARC Group, titled “Dairy Industry in Madhya Pradesh: Market Size, Growth, Prices, Segments, Cooperatives, Private Dairies, Procurement and Distribution,” The Madhya Pradesh dairy market exhibited strong growth during 2015-2020 and expects the Madhya Pradesh dairy market to grow at a CAGR of more than 15% during 2021-2026.This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.
Industry Definition and Application:
Dairy products are food items prepared from the milk of specific animals, such as cows, buffalo, camels, and goats. They include liquid milk, ghee, curd, paneer, table butter, cheese, ice cream, yogurt, and condensed and dried milk. They are rich in protein, phosphorus, potassium, iodine, riboflavin, calcium, and pantothenic acid. They assist in keeping the muscles, bones, nerves, teeth, skin, and vision healthy. They also aid in releasing energy from the food and reducing tiredness and fatigue. Moreover, they support the normal growth of the brain, help maintain blood pressure, and support normal immune functioning. Apart from this, they support the development of the nervous and immune system of the child and maintain healthy eyesight, skin, muscle, and nerve function. As a result, the demand for dairy products is increasing in India, especially in Madhya Pradesh.
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Madhya Pradesh Dairy Market Trends:
Changing dietary patterns and rising consumption of dairy products represent one of the key factors positively influencing the market in Madhya Pradesh. In addition, the increasing awareness among individuals about the health benefits of dairy products is creating a positive market outlook. Moreover, the easy availability of milk-based ready-to-eat (RTE) food items across online and offline distribution channels in the state, coupled with the facilities of doorstep delivery and secured online payment gateways, is bolstering the market growth. Additionally, a surge in the number of private companies and investors processing dairy products in Madhya Pradesh is strengthening the market growth. In line with this, the rising working population and hectic schedules are catalyzing the demand for packed dairy products in the state. Besides this, shifting consumer preferences toward flavored milk-based food items are encouraging key market players to introduce more product variants.
Additionally, manufacturers are focusing on different marketing strategies, such as social media promotion, banner advertising, and celebrity endorsement, which is providing thrust to the market growth. Apart from this, the integration of advanced technologies to maintain the dairy database is bolstering the market growth. Furthermore, increasing investments in research and development (R&D) activities and favorable initiatives by governing authorities to manage milk production and quality analysis are propelling the market growth. In line with this, the introduction of the animal husbandry infrastructure development flagship (AHIDF) scheme for offering financial support to entrepreneurs, micro, small and medium enterprises (MSME), private companies, and farmers producer organizations (FPOs) are strengthening the market growth. Other factors, such as a sustained rise in the state economy and an increase in the spending power of people, are driving the market in Madhya Pradesh.
Madhya Pradesh Dairy Market 2021-2026 Analysis and Segmentation:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- GCMMF (Amul)
- MPCDF (Sanchi)
- Anit Industries (Sourabh)
- Pawanshree Food International Ltd.
The report has segmented the market on the basis of product segments:
- Liquid milk
- Ghee
- Curd
- Paneer
- Ice-cream
- Table butter
- Skimmed milk powder
- Frozen/flavoured yoghurt
- Fresh cream
- Lassi
- Butter milk
- Cheese
- Flavoured milk
- UHT milk
- Dairy whitener
- Sweet condensed milk
- Infant food
- Malt based beverages
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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