Augmented reality (AR) has been around for more than 30 years. While its origins extend back to the early days of computer graphics, it really took off in 2016 and is expected to continue growing at an exponential rate in the coming years. For businesses, this growth is particularly exciting because now there are myriad ways that AR can be used to drive business results.
Some businesses see AR as a way to enhance customer experiences and build brand loyalty; others as a way to automate procedures and save money. However, for most businesses, AR serves as a gateway into other technologies that can further enhance business processes and drive ROI.
There are many benefits of using AR in your business, but which ones should you prioritize? In this blog post, we’ll explore some key advantages of using augmented reality for business Hong Kong.
Improve Employee Workplace Comfort
Employees spend a lot of time in the office. For many, this is an essential part of their jobs and a critical component of their livelihood. However, the vast majority of employees would prefer to have the option of working in more pleasant and comfortable environments. If you work with people, you know how important it is to create a comfortable work environment.
This is especially true when people are spending long hours sitting at their desks. AR can help manage workplace expectations by putting virtual walls around workspaces. This can be particularly helpful for remote workers who spend long periods of time on a computer. They can see what their colleagues are seeing and avoid the awkwardness of phone calls or video chat when in a virtual environment.
Increase Employee Productivity
AR can be used to create virtual workspaces that mimic the real world. This has the potential to increase productivity by giving workers the option of working from an environment that feels more familiar or that is more conducive to work. For example, a design team that works from different locations could use AR to place virtual conference rooms in each member’s existing office.
This can allow members to have the same environment they are used to, while also being able to work remotely when needed. Another way AR can be used to increase productivity is by creating virtual workspaces that provide employees with real-time information. This can be used to display relevant information, such as a project update or a meeting agenda.
Boost Customer Satisfaction and Brand Awareness
When customers interact with your business, they often feel more connected and satisfied when the brand plays a major role in their interactions. This is particularly true for those businesses with highly engaged and loyal customers – customers who are likely to recommend your brand to others.
AR can be used to create virtual experiences that allow customers to feel like they are part of your brand. This can be done by incorporating AR visuals into virtual customer support experiences. When customers call a support line, they can see visual cues that let them know what is happening on the other side of the call, such as a virtual chat room, if you are using a ticketing system. If you are using a chatbot, the customer can see visuals that let them know what the bot is saying.
Save Time and Money Through Automation
When it comes to saving time and money, one of the most common use cases for AR is automating processes. This can be particularly helpful in manual workflows and in certain industries such as healthcare, where documentation is essential.
AR can be used to create virtual blueprints that let workers know where to find relevant information. This can be particularly helpful for routine workflows and those that are essential to businesses, such as accounting. AR can also be used to create virtual workflows that let employees perform certain steps automatically.
For example, salespeople can use AR to create virtual proposals. Engineers can use AR to create virtual blueprints.
Conclusion
The business benefits of using augmented reality are tremendous. AR is a powerful technology that is becoming more accessible and affordable to businesses every day. And with its ability to create virtually any experience, it’s not hard to see how it can be used to drive business results.
With the right strategy and implementation, AR can be used to create virtual workspaces, boost employee productivity, create more engaging customer experiences, and automate processes that save you time and money. And these are just some of the many benefits of augmented reality in business.