Meta Business Manager is a powerful tool designed to help businesses effectively manage their presence on Facebook’s family of apps, including Facebook, Instagram, and Messenger. Formerly known as Facebook Business Manager, Meta Business Manager offers a centralized platform for businesses to control and organise their Facebook assets, advertising campaigns, and team members. It provides a comprehensive suite of features, allowing users to create and manage ad accounts, grant access and permissions to team members, analyze performance through analytics and reporting, and utilize advanced targeting options for effective audience engagement.
Setting up your Meta Business Manager account
Setting up your Meta Business Manager account is a straightforward process that starts with creating a Facebook Business account or logging in with an existing one. Once logged in, navigate to Business Settings and click on “Add New Business” to initiate the setup. Provide essential information about your business, such as the name, address, and industry. Next, add relevant Facebook assets, such as Pages, Ad Accounts, and Instagram accounts. Finally, invite team members and assign roles and permissions. By following these steps, you can establish a well-organized Meta Business Manager account and gain control over your Facebook marketing activities.
Adding and managing your Facebook assets
- Access the Business Settings in Meta Business Manager.
- Click on “Accounts” and choose the asset you want to add.
- Select the type of asset, such as a Page, ad account, or Instagram account.
- Follow the prompts to connect or create the asset.
- Assign relevant permissions to team members for each asset.
- Use the Asset Library to organise and manage your assets.
- Edit asset settings, such as roles, access, and notifications, as needed.
- Regularly review and update your assets to ensure accuracy and relevance.
- Remove or deactivate any outdated or unused assets to keep your account streamlined.
- Leverage the search and filtering capabilities within Meta Business Manager to easily find and manage your Facebook assets.
Ways to use meta business manager effectively
Centralise and organise your assets
Meta Business Manager allows you to bring together all your Facebook assets, such as Pages, ad accounts, and Instagram accounts, in one central location.
Collaborate and manage permissions
Meta Business Manager enables you to collaborate with team members by granting them access to specific assets or assigning roles and permissions. Ensure that you assign appropriate roles and permissions to team members based on their responsibilities.
Utilise advanced targeting and audience insights
Meta Business Manager provides robust targeting options and audience insights tools. Experiment with different targeting parameters, such as demographics, interests, and behaviours, to refine your audience and increase the relevance of your ads.
Leverage analytics and reporting
Meta Business Manager offers comprehensive analytics and reporting features to measure the performance of your ads and campaigns. Monitor key metrics such as reach, engagement, conversions, and return on ad spend (ROAS).
Test and optimise your campaigns
Meta Business Manager provides a testing ground for your ad campaigns. Use the A/B testing feature to experiment with different ad creatives, headlines, and calls-to-action.
Stay updated and seek support
Keep up with the latest updates, features, and best practices of Meta Business Manager. Follow official resources, such as the Facebook Business Help Center, blogs, and community forums.
Best practices and tips for optimising your use of Meta Business Manager
- Keep your Meta Business Manager account well-organised by using clear naming conventions for assets, ad accounts, and campaigns.
- Regularly review and update user permissions to ensure the right level of access for team members.
- Leverage the Analytics and Reporting features to monitor performance, identify trends, and make data-driven decisions.
- Take advantage of the Audience Insights tool to refine targeting and reach the right audience for your ads.
- Utilise the Creative Hub to preview and test different ad formats and variations before launching campaigns.
- Consider using the Business Asset Groups feature to efficiently manage and organise multiple assets.
- Test and optimize your ad campaigns by experimenting with different targeting options, ad creatives, and messaging.
- Utilize Facebook’s pixel and event tracking capabilities to measure and optimise conversions.