There is no one rule or a few SEO commandments set in stone. They keep on evolving. So if you are wondering what the SEO services near me are up to, they are probably revising their entire approach to digital marketing according to the new algorithms rolled out by Google and other leading search engines. However, there are a few concepts or do’s and don’ts that remain almost the same. Let’s have a look at them and find out if they work for you in 2023 and beyond:
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Always Target Long-Tail Keywords
Targeting long-tail keywords in your blogs and articles is an intelligent move. This trend or norm is not going to change for a long time. Short-tail keywords are also effective but long-tail keywords deliver more specific results. Therefore, it is important to target them, especially if you have a small business and want to cater to local customers before anything else.
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Add Keywords To Your Headers
Your headers and even subheadings should contain your primary or secondary keywords. You need to optimize your H1, H2, and H3 tags and aim for at least 40% of all your headers throughout the written content. This means that your keyword should be present in 40% of your headers.
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User Experience Matters A Lot
The user experience comprises the overall animation navigation of the website, the speed with which different pages on your website load up, and the infographics and imagery that you have used. It comprises several other elements as well but these are the primary ones that you should focus on. How is it a part of Search Engine Optimization? The leading SEO services suggest you optimize them for higher Google rankings.
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Loading Time Should Always Be Short
If the average loading time of your home page is anything more than 3 seconds, your customer is going to switch to your competitors. Do you know that the average loading time of Amazon is less than 0.5 seconds? This is a record in its own right and it has probably been broken already by Amazon itself.
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Internal Linking Gets You The Crowd
Internal linking is always going to get you more traction with your audience. It puts other pages of your website under the limelight. But the key here is to link to pages that hold relevance to your users. It is not advised to choose generic anchor texts such as “read more”, “click here”, or “click now”. You can always link the page to a relevant keyword for more impact.
Conclusion
So these were a few commandments or rules if you will that are more or less going to remain the same for a very long time. A slight change or modification might be on the horizon but overall, they give you a clear idea of what Search Engine Optimization should look like for your business.