Yelp has become a necessity for many businesses, in a world where reviews can make or break a business. This is a powerful tool for brands whose businesses rely heavily on word-of-mouth marketing. Yelp allows customers to write reviews about their experiences so it helps potential customers on the other hand. The brands need to embed Yelp reviews widget for the website to showcase these reviews.
With some of the best reviews, Yelp is a leading online business directory. For the Business owner’s platform on Yelp, merchants manage Yelp business listings. Yelp has free and paid tools that increase the visibility of the brands to help them in getting search engine rankings.
Depending on the scale of your business, Yelp ads will be useful. Like Google ads and Facebook ads, Yelp ads enable business owners to pay for rankings and placement.
What Are Yelp Reviews?
Yelp is a review website where users leave reviews about a product or service based on their experience. Somewhat similar to Google, users write positive or negative reviews about local businesses on Yelp. This platform enables users to rate their experience out of five stars and they can also upload photos. Yelp reviews help the user to get the best benefits out of their investments.
To win customers’ trust and create social proof for a brand, displaying Yelp reviews is a must on the website. Yelp reviews do help tourists or new people that have no idea about local places. Yelp follows a strict policy of not removing any reviews from the website, however, if a review is misleading or insulting. Rather than one-line reviews, Yelp focuses on long-form reviews that give in-depth information.
Advantages Of Adding Yelp Reviews Widget on the Website
By automatically displaying Yelp reviews on your website, show your potential customers why your brand is the perfect choice.
1. Observe Reputation
For any business, monitoring your online reputation is very crucial. By doing this, you can keep tracking customer feedback easily in one place. For improvement, identify areas and make decisions to improve the success of your business.
2. Stand Apart From Competitors
In today’s competitive market, standing apart from competitors is a key factor. To differentiate your brand from your competitors, showcase your best reviews directly on your website. Along with this, display the strengths of your business.
3. Increase Ratings
In attracting new customers and developing brand credibility, a high overall star rating is a crucial aspect. You can improve your overall star rating by displaying positive customer feedback. Demonstrate your commitment and stand out from your competitors by providing exceptional service.
4. Spread Awareness
To increase brand awareness, you can display positive customer feedback. This will help in attracting new potential customers and also establish your brand as a trusted and authoritative in the market.
5. Boost Sales
To encourage more sales and increase customer trust, leverage positive reviews by adding a Yelp reviews widget to your website. In driving conversion, social proof is an important factor. With positive user-generated marketing, improve your brand reputation and drive repeat business.
6. Engagement Enhancement
This helps in engaging with your business, by encouraging customers to leave reviews or feedback. On your website, showcasing Yelp reviews directly indicates that your business is open to feedback. This will also display that you are committed to providing outstanding products and services.
Disadvantages Of Adding Yelp Reviews Widget on the Website
Here are some disadvantages of the Yelp reviews widget on the website are mentioned below:
1. Difficult To Remove Bad Reviews
At the bottom of the review, click on the ‘flag’ icon to remove a bad or false review. You have to give answers to a questionnaire where your response is assessed by Yelp moderators. This is one of the biggest disadvantages of the Yelp review platform and a difficult process too. Firstly, you have to claim your business on Yelp to remove a review.
2. Filtered Reviews on Yelp
An algorithm is used by Yelp to remove fake or negative reviews to protect the business. By the algorithm, about 25% of user reviews are filtered about, Yelp stated. The reviews will be filtered if the IP is incorrect. If someone writes a review outside of that city then the review also gets filtered. The reviews that are one word or too short are also filtered.
3. Pricing
According to a report, Yelp charges around $350 for an enhanced listing but this price is not officially published. A Call to Action button, a photo slideshow, and a video are included in the enhanced profile which is very useful for your business to get conversion rates. For small businesses, this pricing barrier can be important.
4. Lead Inflation
Yelp may not be helpful via lead inflation. Yelp includes map views, photo uploads, bookmarks, and website clicks as ‘leads’. Businesses consider a completed contact form, phone call, or email as a lead.
Final Words
For your business, there are a few advantages and disadvantages of using the Yelp review widget on a website. If users left genuine reviews about your business then it is one of the most powerful tools for feeding organic traffic. For potential customers, it can be an easy way to reach your business. While on the other side, some of the Yelp features are too costly and the algorithm is flawed. Showing Yelp reviews is the best way to get customers to your website.