As a marketer, you have a seemingly limitless number of tools and techniques at your disposal when it comes to marketing. Choosing between the many options available can sometimes be quite a challenge, especially if you are trying to reach a very specific group of people. In addition to virtual phone numbers, there is another tool that may not be immediately apparent to you. Even though they are not well known, they can be very effective marketing tools when used in the right way, if they are used correctly. To make them more effective, here are just a few creative ways that you can do it.
There is no doubt that if you are a global marketer or you wish to expand your business internationally, you may want your callers to see a local Caller ID when they receive your calls. Having a local presence while also maintaining a significant presence at the same time is a critical component of building a local presence.
With a Virtual Number, you can gain a full understanding of where your specific potential customers originate from. Using virtual phone numbers, you can also collect data about your customers through unique marketing campaigns. Besides tracking the number of people calling for a particular campaign, you can also measure the busiest time of day and the average call duration. As a result of this type of monitoring, you will be able to accurately assess the effectiveness of your various marketing initiatives, enhancing the impact of the campaigns that appear to be most successful.
You would spend a significant amount of money on marketing strategies intended to engage your customers. With a virtual number, you can track the ROI of your marketing channels since it is trackable and provides reports of your calls.
Say you invested in three marketing channels, an outdoor display ad, an online promotion, and a newspaper classified, and shared three different virtual numbers. As soon as you extend your virtual numbers to a call tracking system, you will be able to track all calls you receive on these numbers.
In turn, this will help you analyze which channel worked best for your business by providing daily call reports for each campaign.
Virtual Phone Numbers for Facebook Ad Campaigns
Realistically, let’s face it. Social networking sites such as Facebook are among the most popular and populated in the world. The massive user base of Facebook allows many companies to increase their revenues simply by advertising on the platform. What’s more, guess what? Utilizing virtual phone numbers is the best way to increase your sales and improve the effectiveness of your marketing campaign on this platform.
Virtual phone numbers are beneficial for Facebook ad campaigns due to the enormous size of Facebook’s social media platform.
Facebook can be used to target a specific demographic. By incorporating virtual phone numbers into your Facebook marketing efforts, you can improve your business’s localization and connect directly with potential customers. In addition, potential clients will assume that your business is local and can meet their needs as your virtual phone numbers include local area codes in the areas where you want to attract clients.
For your Facebook advertising strategy, virtual phone numbers are particularly useful since they allow you to reach overseas customers. Your prospects and clients will be less concerned about long distance charges and other potential interruptions when they call your Foreign Toll-Free Numbers.
Tracking Telephone Calls
Let’s assume it’s the same as the previous two. Despite sounding similar, call tracking is a unique way to approach your marketing campaign.
A call tracking system can be used effectively both online and offline to determine which advertising efforts generate inbound inquiries. In online monitoring, you calculate the number of calls generated by websites and digital marketing, whereas, in offline tracking, you count the calls or inquiries generated by mail and printed advertisements.
Conclusion
The importance of having a strong telephone presence still remains despite the growing popularity of digital communication. The majority of people prefer telephone conversations over email, text messages, or social media platforms when asked which form of communication they prefer for business purposes. You must ensure that your marketing campaign includes a robust tele sales component if you wish to reach prospects and clients effectively.
Making that happen is possible with Knowlarity. The virtual phone numbers we provide allow you to reach potential customers anywhere in the world. Additionally, our team of experienced tech specialists can help you develop an effective strategy that will drive your business forward.