Monetize Snapchat: a guide to earning money with this Social Network
Social networks like Facebook, Instagram, and Snapchat are known as communication tools but they are also used by advertisers and publishers to earn money. In this article, you will discover what monetization opportunities Snapchat offers its users in 2022.
What is Snapchat and how does it work?
Snapchat is an instant messaging social network to exchange photos, videos, and chat messages? Private messages are self-deleted once viewed. Its public is made up of young people who do not exceed 25 years of age. How To Generate Traffic From Snapchat?
How to earn money with Snapchat?
Snap Ads
Businesses whether small or large use Snap Ads to earn money. There are different types of ads capable of generating impact on your audience:
Single Image or Video Ads
Single-image or video ads are full-screen. Just add an attachment and allow Snapchatters to swipe up and take action.
Story Ads
This is a series of 3 to 20 single image or video ads, embedded in the content or via a branded tile in the Discover section of Snapchat.
Collection Ads
A collection ad features four tiles that can be tapped to display various products. This option provides users with an easy way to browse and shop.
Commercial Ads
The goal of commercial ads is to engage the audience and drive awareness of a brand. They cannot be skipped for six seconds and can last up to three minutes.
Geofilters
Snapchat Geofilters allow you to add location-based filters to your photos. Companies use this resource to reach more people and place ads through users who use the filter in a specific location.
Snapchat Spotlight
Spotlight is a TikTok-like feature of Snapchat that displays the most entertaining 60-second videos created by users in a dedicated section.
Plus, Snapchat is offering over a million dollars in funding for the best Spotlight clips. These few winners, out of 249 million users, are chosen by an algorithm based on unique view count and popularity.
Monetize Snapchat traffic with Display Ads
If you have a large following on Snapchat, you can get paid for ads they make. To earn this passive ad revenue you need to redirect Snapchat traffic to a dedicated landing page with special offers or giveaways.
The idea is very simple:
- Post an interesting offer to your followers such as an online course, a promo code, or product discounts.
- Then create a landing page with your offer featured.
- Get ad codes from a reputable ad network. The next step is to place them on the landing page.
- Finally, you have to persuade your followers on Snapchat to visit your landing page.
When your followers come to the site to explore the special offers, they will also see ads in a non-intrusive way.
The most profitable ad codes
The most lucrative UX-friendly ad codes are Popunders, Social Bar, Native Banners, and Direct Link. You can start with Adsterra’s Direct Link, a simple URL that can be attached to any text or image. Don’t abuse ads because they can repel users.
So how do you make money from the traffic you drive from Snapchat to your landing page? Sign up as a Publisher and add a landing page URL to your Adsterra account. After a short verification, you will be able to use any ad format on the landing page. Adsterra will count the number of ad views, how good your traffic is, and how many users interact with the ads. This is how you will receive payments twice a month.
Using this method, one of the Adsterra bloggers manages to earn $100 a day by driving traffic from Facebook to his sports blog. Click here to learn his story.