IMARC Group’s latest research report, titled “Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the Indian Sanitary Napkin Market Share. The report also includes competitor and regional analysis, and contemporary advancements in the market. The Indian sanitary napkin market size reached US$ 688.9 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,227.1 Million by 2028, exhibiting a growth rate (CAGR) of 9.5% during 2023-2028.
Sanitary napkins or menstrual pads are thin, absorbent pads that are used during menstruation. They are also worn inside an undergarment by women in cases of vaginal surgery recovery and post-birth bleeding. Sanitary napkins consist of various layers, including the fluid acquisition layer, distribution component, absorbent structure, and liquid impervious membrane. Nowadays, they are readily available in different shapes and sizes with varying absorption capacities.
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Top Companies in Indian Sanitary Napkin Market Research Report:
- P&G
- Johnson & Johnson
- Unicharm
- Emami, Ltd.
- Mankind
- Kimberly-Clark
- Edgewell
Indian Sanitary Napkin Market Trends:
The market is primarily driven by the growing awareness among women regarding feminine hygiene in India. In addition, the economic development and favorable market conditions are facilitating the purchase of sanitary napkins across the country. Moreover, several key companies are utilizing high-quality and environment-friendly raw materials to produce organic pads to diversify their product designs to accommodate the changing needs of women. Furthermore, the government of India is undertaking numerous initiatives to provide sanitary napkins to women in rural areas at an affordable price. Similarly, non-governmental organizations are also promoting the use of sanitary napkins through campaigns and on-ground programs. For instance, the Reproductive and Child Health Program, Eco Femme, and My Pad are some initiatives taken across India to educate people about female hygiene.
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Key Market Segmentation:
Breakup by Product Type:
- Disposable Menstrual Pads
- Cloth Menstrual Pads
- Biodegradable Menstrual Pads
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Specialty Stores
- Others
Breakup by Region:
- Maharashtra
- Delhi-NCR
- Tamil Nadu
- Karnataka
- Gujrat
- Others
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