Businesses may struggle to generate leads through long articles for several reasons. Here are a few, also read Starting a finance business.
- Attention span: Many people have short attention spans and may not be willing to read long articles to get the information they need. If the article is too long, they may lose interest and move on to something else.
- Lack of relevance: If the article is not relevant to the target audience, they may not be interested in reading it. This means that the business needs to ensure that the article is tailored to the needs and interests of its target audience.
- Search engine optimization: Long articles can be challenging to optimize for search engines. To rank well in search results, the article needs to be well-structured, with relevant keywords, and provide valuable information to the reader.
- Content saturation: With so much content available online, it can be challenging to stand out from the crowd. Long articles may not be enough to grab the attention of potential customers, and the business may need to explore other marketing strategies.
While long-form content can be beneficial in some cases, businesses need to consider their target audience and marketing goals when deciding on their content strategy. They may need to experiment with different types of content to see what resonates best with their audience and generates the most leads.