Corporate Video Production is Everywhere in the USA

From coast to coast, more and more American companies are realizing their potential through video production. Corporate video production is hotter than ever. If you thought that corporate videos were just boring, in-house training videos or as dry, informative content at corporate events, you are wrong. Corporate video is also a powerful marketing tool that is more important than ever in the social media age.

Many production facilities that are used for artistic and entertainment content are also used for corporate video production. Los Angeles and Southern California might be known for Hollywood magic, but they are also making great corporate onboarding and social media videos. New York City might still be the media capital of the world, but when industry professionals aren’t producing news programs and talk shows, NYC video production teams are churning out product showcase content and video tutorials.

Here are the top five types of corporate videos being produced in the United States:

1. Social Media Videos: Everyone knows that social media rules the marketing landscape now. Even huge companies are trying to go viral. Viral videos are cheaper to make than traditional marketing content and they get more people to act on your product or service than old school ads. Influencer style content is its own massive part of 21^st century video production Los Angeles, New York, and every company based in between want their goods and services on social media.
2. Video Tutorials: Video tutorials can be many different things. They can be unboxing videos and product tours done by a social media influencer. They can also be instructional sales videos for internal use. Whenever there is someone instructing others on how to use a good or service, it’s considered a video tutorial. On a corporate level, these videos need to look professional, and they have to be engaging. That is why the best ones are made in a studio and not at home or in the office.
3. Corporate Onboarding: Big companies have been making in-house films for decades now. Internal use videos are still widely used for new hires and training courses for existing employees. Long gone are the days of poorly produced grainy VHS and DVD videos. Now even in-house content needs to look crisp and clean. NYC video production and every professional video production hub across America know that a good onboarding video is just as important as any other type of professionally shot video.
4. Products Showcase Videos: This is another method of filmed content that goes back decades. Companies have been making films to showcase their products for wholesalers or franchises since the advent of film. Now with digital production methods, these videos are easier and less expensive to make. Companies can use these videos as marketing material too. If they are good enough and interesting to a wide audience, they could even use them to drive e-commerce sales and as SEO content.

Client testimonials. This is yet another old school advertising technique that has dovetailed nicely with online influencer marketing. Client testimonials used to be satisfied customers attesting on film or tape how much they loved a product or service. Now, through social media, companies can use everyday folks or even celebrities to leverage their brands. These videos are everywhere on social media and video hosting platforms.