The New York Racing Association is looking again to attract a new generation of fans, and may just have found a way. This week, the group announced that it will team up with Game of Silks, an NFT-based brand. Through the partnership, the latter becomes NYRA’s official blockchain gaming and metaverse partner.
Game of Silks is an online game related to the real purebred horse racing industry. 슬롯머신 It operates using blockchain technology, a system that makes it practically impossible to change registered information. Its advanced technology is perfectly suited to associations that want to attract younger spectators to the racetrack.
Troy Levy, chief operating officer, vice president and co-founder of Game of Silk, said the deal was an incredible achievement for the company, which would attract many new people. To play the game, users need to buy NFTs that represent unique racing silk used as their identity in the metaverse and displayed on online horses, stables and other assets.
Players can receive a variety of rewards that link to the actual success of NFT horses on the track or in the breeding warehouse. In the industry, horses are usually close to retirement when they gain popularity, but in Game of Silks, players become close to horses a year and a half before their actual racing debut.
Now, through the agreement, the NYRA will deliver the latest news and information to players in the game using NYRA-produced Fox Sports shows such as “America’s Day at the Races” and “Saratoga Live.” The blockchain company also plans to create a digital replica of the NYRA’s three tracks, Saratoga Racecourse, Belmont Park, and Waterway Racecourse.
Finally, Levy said its NFT-based games have a player base between the ages of 20 and 70. He explained that the racing sector has more than 28,000 licensed horse owners, and in less than a year, his game is organizing a community of 25,000 people online and discussing racehorses with each other.
In the summer, NYRA partnered with Amplify Horse Racing to host the Experience Saratoga tour. The purpose of the initiative was to invite teenagers and young people to the Curtain Behind Education Tour at the historic Saratoga Racecourse. There was also a presentation on education, human resources and international opportunities in the submissive sector.
Recently, the NYRA announced its full 2023 schedule, which promises tremendous potential for sports fans and players of the Game of Silks. According to the group, next year’s schedule will include 202 live race dates competing on three tracks. The most anticipated events include the 95th run of Whitney on August 5 and the 154th run of Traverse on August 26.