Ontario and Canada have been the subject of severe gambling marketing from operators since the opening of online gambling and sports betting markets. Along with many experts and parents, Kelly LaRocca, head of Mississauga, at Skagog Island First Nation, is also concerned about the potential impact on children due to severe eye-gaming marketing.
In April, Ontario became the first Canadian state to open a regulatory sector for online casino gaming and sports betting. The move was a way to protect consumers while also coping with gray market operations. But the opening saw an excessive increase in betting ads during sporting events and often featured very popular sports individuals.
Mr. Larocca classified these betting ads as intrusive and irresponsible, and First Nation took a step to change them. Tribe has sent open letters to Wayne Gretzky, Connor McDavid and Austin Matthews, who have been promoting betting products. She hopes hockey stars will step down from iGaming ads as many young children idolize them.
However, the president of the Canadian Game Association responded quickly to Mr. Laroka’s remarks. He reminded that online game operators don’t target minors with their ads, and have strong ‘know customers’ practices that prevent minors from creating accounts and accessing state-regulated websites. 파친코
In a related development, Ontario’s Alcohol and Game Commission, which oversees the online gambling market, has proposed banning sports players from appearing in such ads. The proposal has not yet been enacted, but Mr Burns made it clear that brands should first seek consent from the marketing and research association thinkTV before a celebrity appears in an iGaming ad.
Mr. Laroka also said there is a big difference between gambling directly and gambling online. She explained that individuals should try to get to the actual casino. She also shared that the U.S. is still waiting for a response to an open letter from the three hockey stars.
In addition to dealing with the impact of the influx of game ads, Ontario will soon face another problem, experts recently warned. Experts said the huge popularity of sports betting in the state could lead to match-fixing problems. This is because this state didn’t have the exact laws to oppose it.
Professor Richard McLaren points out that the problem is still in its early stages, and we need to prepare for potential match-fixing problems. According to Sportradar Group AG, the number of suspicious matches worldwide was 1,212 in 2022. In addition, Canada has shared the issue of match fixing fairly in the past.