Improving communication in a company goes far beyond clarifying messages between departments. Therefore, if you want to optimize this process in your organization, learn about the 10 recommendations to take your communication to the next level of productivity!
Communication in any aspect of life is a fundamental resource for transmitting our way of thinking and our opinions and being able to reach consensus at a group level. In a business environment, improving communication is not only an important factor: it is an essential subject.
In this sense, we have prepared this blog post in which we will give you the keys so that you can improve communication in your business and not die trying.
Importance of communication in a business
Efficient, positive and direct communication in business terms greatly optimizes the transfer of information from one department to another.
Thanks to a strategic optimization of this aspect, a company can generate uninterrupted workflows, have flexibility in its processes and agility to deliver products, in addition to providing services and truly differentiated customer service.
Next, we will show you some of the main benefits obtained thanks to the improvement of communication in a business.
Team Lineup
One of the stellar advantages that have optimized communication actions is the congruence that exists between the work teams. The groups are perfectly aware of the objectives, processes, goals and activities that are carried out in other areas. In this way, it is possible to execute the strategic operations designed to favor the general results.
Improves the organizational climate
There is no doubt: if there is no good communication, it is impossible to have a positive organizational climate. For this reason, the managers and directors of all kinds of companies invest resources to stimulate a better integration between collaborators and, consequently, transmit the corporate identity at all levels.
Improving communication is one of those fundamental points where actions related to an adequate organizational climate are supported and that will serve to create open channels in which respect, consideration and teamwork prevail.
Increase productivity
After all, almost any action carried out at the business level has the direct or indirect objective of generating a positive impact on productivity and. In this way, improving communication is no exception.
And it is that a company can leverage on two-way communication processes to ensure that each collaborator is aware of the objectives of the organization and, therefore, understand what they must do to contribute to the fulfillment of these.
With enhanced, streamlined, real-time, and business process-focused interdepartmental communication, a company can create agile workflows.
It is also possible to keep the collaborators of each area informed about incidents or inconveniences in order to immediately execute palliative measures that will be reflected in their financial results.
Reduce turnover rate
One of the great consequences of the increase in productivity, the result of improving communication in a company, is a low turnover of workers.
And it is that the equation is simple: an employee who receives recognition, the value he brings and who belongs to a positive work environment is very likely not to want to change organization.
Keep crises under control
Internal communication that stimulates the creation of spaces of trust and collaboration allows organizations to be much more prepared for the changes brought about by crises, both internal and external.
At this point, it is clear that improving communication goes far beyond facilitating the transmission of messages and serves as an essential tool to create environments based on trust, collaboration and the generation of results.
Therefore, below we will give you the 10 keys so that you can start your own communication optimization process.
10 steps to improve business communication
For communication to have a positive impact, it is essential that action is taken. Now, we are not referring to traditional team meetings or messaging tools. So that you can create truly effective processes, follow these tips:
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Make available information available
Each company has its own knowledge or, in other words, “special” information that each collaborator must understand perfectly.
How the organization does things can take time to learn, such as the document protocol for customers or the scripts to meet customer service requirements.
Therefore, making this essential information available emerges as an obvious need, especially in the training stages, in addition to its important use in each phase of the process as a reference.
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Create a space of trust
If the areas of your company do not have constant, trust-based two-way communication, is it possible for the processes to run normally?
In any organization, creating spaces of respect and trust where ideas flow and each collaborator is free to share their experiences and problems contributes substantially to the comfort of each one of them. In addition, it favors satisfaction and communication between teams.
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Stimulates the flow of interdepartmental information
Providing tools and processes for the exchange of knowledge emerges as an ideal method for each employee to be aware of the most important news and trends in the company and its industry.
It is very likely that employees know information that others do not, as well as the highest levels of the company can obtain insights that would hardly be accessible to everyone. Therefore, it encourages the idea of sharing such data and getting involved in the general effort to get ahead of the competition.
This will create synergy between departments and communication will gain a higher purpose than just passing messages back and forth: there will be a useful exchange of valuable information that can be turned into business opportunities.
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Take advantage of regular meetings
In a digitized world, personal treatment has acquired symbolic importance and, of course, in terms of communication. Seeing professionals who share a space or responsibilities face to face, as well as knowing face to face the practices carried out by each one, the dedication and passion that they imprint are perceptions that are impossible to feel in other ways.
To improve communication in your company, it is essential that the different sectors of your company can converge in the same physical space to talk about the planning, strategies and ideal methods to solve problems that impact the organization.
But nothing beats conversation through face-to-face meetings. Finding the professionals who work with you and looking people in the eye is an important practice for the company. Obviously that can be adapted for teleworking contexts.
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Stimulates vertical communication
However, not only the communication that exists between the collaborators of a team or that belong to different departments must be improved, in addition, the relationship between managers and their employees is key to guaranteeing an optimal flow of information and oriented towards transparency.
Encouraging vertical communication during management training programs, taking advantage of this time for managers to get to know their employees and making themselves available to listen to their ideas, solutions and problems can create a dynamic based on trust and gaining perspective. of business reality.
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Make employees aware of the value of communication
Use the channels available in your company, be it messaging, face-to-face or remote meetings or interdepartmental reports, to inform them of the importance of transparent and proportionate communication at all levels for productivity and the work environment.
Likewise, using tools such as email marketing, internal news or even WhatsApp to stimulate the use and dissemination of data and relevant information is a more than recommended practice.
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Use feedback to your advantage
Contrary to what many may think, employees want to hear the honest opinions of their managers and executives. Most workers use the feedback to generate results that are even better than before and optimize their own work processes to be more efficient and aligned with the company’s objectives.
As long as your opinions and comments are based on personal and professional edification and growth, don’t be afraid to give them!
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Work on the organizational culture
The organizational culture is built based on transparency, strategies and hard work, that is clear. And when we talk about issues related to communication and the improvement of this process, creating the right environments and context so that each collaborator feels incorporated and belongs to the company is a key step towards the constant, fluid and impartial transmission of information. .
The company’s mission, vision and values play a crucial role in this area, so defining and carrying them out in each task and activity is part of the work of managers who prioritize trust and the generation of value over anything else.
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Accompany your processes
If you have done everything to the letter as we have shown you, you are surely generating positive results in your business, but how exactly do you know?
One of the ideal ways to track and map the progress of the actions taken is through KPIs (Key Performance Indicators), or Key Performance Indicators, which will give you a clear perspective of what is being achieved with the news.
For example, following indicators such as compliance, problem solving, general participation in decisions, work motivation, among others, are just some of them that will help you understand how progress is being made.
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Use technology
Technologies are a key factor to improve the internal communication of companies. They are capable of optimizing work, improving time management and facilitating access to information disseminated between departments, covering the entire hierarchy provided for in the business organization chart.
Process management software allows professionals from various areas to view each process in real time and determine delays and tasks that need to be restructured to achieve the desired optimization.